Services
Strategic Planning
Creating a Fresh Start Strategic Marketing Plan is the foundation for your marketing initiatives or marketing project. The materials prepared for you will support the execution of your business plan and tackle the challenges of growing your business in a practical, creative and cost-effective manner. Creating strategic marketing plan can be done as a stand-alone project or as preparation for a Consultancy+ programme.
The planning service typically includes:
- Market/Competitor research and analysis
- Defining marketing objectives based on your business objectives
- Defining company, product and/or service messages
- Identifying key customer segments and routes to market
- Analyzing the strengths and weaknesses of any existing marketing materials
- Creating a structured marketing plan and budget
"Fresh Start Marketing provided us with an experienced consultant who helped us create a structured marketing plan and start delivering upon it. Having our virtual marketing manager come to our offices on a regular basis allowed us to monitor activities, understand more about marketing and gain additional support when delivering on short-deadlines."